FIX YOUR DEMOS.Īnd maybe hit up my friends at Tourial for help. How to fix it (with our without Tourial):Īlright, that’s it for now. You should know any time a prospect engages with your demo, and how they engage. Tourial does this with a prompt to share your Demo Center on the left side of the screen. Remove all barriers for sharing your demo. Got a blog that explains your POV? A video that shows the problem you solve? Embed it in your demo experience so your demo isn’t wasted (Tourial makes this easy with content tracks) Provide educational content along the way ✅ Whether through unique LPs (or with Tourial’s Demo Center), serve up a demo experience tailored to every member of your buying team.ģ. Make sure your prospect knows exactly what to click and what they’re seeing when they click. So here’s how you can fix your product demo, with or without Tourial’s Demo Centers (though Tourial will make it a hell of a lot easier): A few weeks back Joey Alvandi ✌□ showed me Tourial’s new Demo Centers. It doesn’t track enough data to follow-up ❌Ī prospect checks out your demo (yay!)… but do you have a way to follow-up? Or engage them on their use? If not, there is a hole in your fishing net.īefore I tell you how, you should know I’m a big fan of Tourial and their entire team. If it’s easier to apply for a home loan than see your demo, that’s a problem, and your demo won’t get shared.ĥ. If your buyer isn’t educated on the context of your product (the problems, the category, your POV), they won’t see the value of your product. Unfortunately, most demos are built for only one player.Ĭontext is king. If you plop your buyer into a demo with no guidance on where to click first or what to expect, they’re going to bounce.ī2B buying is a team sport. 5 reasons your site’s product demo isn’t driving revenue (…and how it can start)
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